Services
- Art Direction
- Brand Identity
We were asked to shape the future of Jim Thompson, a brand steeped in Thai heritage. Our challenge was to revitalize their brand identity, making it appeal to an international market while preserving its rich cultural roots. We produced a new brand manual, updating the art direction and developing a secondary logo based on Jim Thompson’s signature.
Our team recentered the brand around a palette of reds: from Chad Red (Vermilion), the rich hue of Jim Thompson House, to the natural Lac dye. This attentively curated identity affirms Jim Thompson as a beacon of Thai artistry in the global textile landscape. As we revised their visual language, we established Jim Thompson as a timeless ambassador of Thai craftsmanship on the world stage.
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